The days will soon be getting shorter. Temperatures and leaves will begin to fall. It’s the time of year caught between the pool days of summer and the cool days of autumn. Along with pumpkin spice lattes, the end of summer brews up excitement as back-to-school and football seasons draw near. It’s also a good time to revamp your marketing strategy with these simple seasonal marketing tips.
Audit and Update Channels
First, it’s important to identify easy updates to make as the seasons change. Start with auditing your website and social media channels. Take some time to navigate through content and ensure pages load quickly and your marketing message and appearance is consistent across channels. Also, don’t forget to check that the mobile version of your site is optimized as you make updates.
Leverage Special Days
Next, consider leveraging holidays and special events like Halloween, Thanksgiving, and Black Friday. These are perfect opportunities to refresh your marketing strategies. Find ways to align your marketing efforts with special times of the year. Consumer enthusiasm and emotions are high during the peak shopping season of fall. So, your marketing strategy should match that energy. Also, try taking advantage of unique holidays, too. There is a “holiday” for almost anything. Select a lesser-known holiday that is relevant to your brand, product, or service.
Some ideas for August are:
∙National Book Lovers Day
∙Watermelon Day
∙World Humanitarian Day
∙National Farmers Market Week
∙S’mores Day
Launch a Referral Program
Another simple way to use seasonal marketing is to reassess email marketing campaigns. Consider launching a referral contest for the fall. Statistically, ![]()
92% of customers make purchases based on referrals. Your existing customers are a great resource for finding new customers.
Focus on Theme
Captivate and engage potential customers by building content and advertisements around themes. Capitalize on ideas such as nostalgia, the summer-to-fall transition, family, outdoor activities, and travel. Incorporating themed imagery and fall colors in print and digital advertisements are simple changes that can boost your business as summer ends.
Consider these themes:
Nostalgia-Remaking Memories
Nostalgia means associating a product, service, or brand with memories from the past to establish an emotional bond. Using symbols that evoke a particular emotion can be used establish trust with consumers.
Bridging the Seasons
In seasonal marketing, the summer-to-fall transition bridges the two seasons. Take your customers on a journey. For instance, update advertising and promotions with warm, cozy visuals. You might consider images such as carnivals, cotton candy, and games. Take
print and digital advertising from the vibrancy of summer to the toasty mood of autumn with warm color schemes.
Family and Outdoor Activities
August is National Family Fun Month!It’s a great time to focus on family-centered marketing strategies. These might include family-oriented promotions and engagement activities.The back-to-school season is also a prime opportunity to transition from summer to fall. Simplify the customer journey with QR Codes incorporated in seasonally updated marketing content.
Keep It Simple
Additionally, it is important to maintain self-care during the rush of the fall season. These tips can lead to a simpler, less stressful life and help you get back to business without getting overwhelmed during the busy fall season. You don’t have to do it all! Be selective and consider implementing two or three of these seasonal marketing ideas in your fall marketing campaigns.
Conclusion
Finally, remember these tips when assessing your end-of-summer marketing strategy. Vary the content types and distribution platforms you use. Always ensure the messaging is clear. Ask yourself if the message evokes the most relevant emotion to achieve your seasonal marketing goal within the channel used.
Let us take the pressure off and help you build a winning seasonal marketing strategy for your business!
