Spending money to get a great website and marketing your website will go in vain if you don’t properly track the results of your marketing efforts. In this article, we will discuss some metrics that must be considered when measuring the success of your website.
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Number of Visitors
After marketing your website, you need to compare how many people you have visiting your site since the launch of your promotional campaign.
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Bounce Rate
This speaks to the number of people who leave your page after visiting only one page. Pay attention to this statistic because it tells a story. To learn more about how to keep your visitors engage, read our article, 10 Ways to Engage Your Website Visitors.
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Average Spent Time on Page
This is straightforward. While marketing your website and having killer website design can attract and impress visitors, if they are not spending time on your website, you may need to revisit your entire plan.
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Conversion Rate
This is one of the most critical metrics in the batch. This metric looks at how many people do what you have targeted them to do with your ad. This also goes further into how many people who visit your website from your ad buys your product or use your service.
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Evaluating Established Goals
Each step of the way, you should assess how you are doing in terms of the SMART goals that you have set for your website or marketing efforts. Ensure that these are quantitative goals so that you can easily measure your progress.
It is important to assess how well your website and marketing efforts is progressing. If you are not interested in monitoring these metrics yourself and need assistance, there are companies that can help you assist. They can also assist in optimizing your website for higher levels of traffic and conversion. Hopefully, you have already clearly identified your goals. Knowing what you wish to accomplish with your website will help to fairly evaluate your website and marketing efforts when using metrics systems. If you have not clearly identified your goals, consider getting a mentor. Score.org is a start if you do not already have a mentor.
