You want to establish your brand, but you’re not sure exactly where to start. We’re going to get you started by providing 10 quick & powerful branding tips. Branding doesn’t have to be as difficult as it appears. Enough chatting we did say quick right!
- Make sure your branding message is clear and straight to the point. People will not trust you if they can’t figure out what you’re doing or what you’re offering. Your message should speak to and relate to your audience.
- Have a logo & include it everywhere on everything (social media, web page, letterheads and even email signatures) Your logo is your brand!
- Have you ever thought of wearing the same color as your logo when you’re out representing your business. If your logo is green, then wear green. Colors are more powerful than you think, when they see green they’ll think about your brand.
- Allow people to get to know YOU! People buy from people they trust, if they get to know you it will increase their trust in you, therefore they will buy from you and began to trust your brand.
- Make sure that your product/service is measuring up to your brand. Success will not last long with an extremely impressive appearance but your customer service is horrible.
- Be consistent and reliable. Getting the business and sales is not enough. In order to keep that trust we mention above, you have to be consistent and reliable in order for your brand to remain in good standing.
- Locate your niche and stick to it. Your niche will help you brand your business.
- Remind your customers and potential customers about your message. All of your marketing efforts should redirect, and affirm your branding message.
- Know and use what makes you stand out. You have to identify what makes your brand stands out. Once you know what makes you stand out, use that to expand your brand. If you know that your supreme customer service is what makes you stand out, then use that as part of your branding slogan.
- Allow your branding message to speak to and drive your marketing efforts. Get to know your audience, your niche and speak to them. Let them see, hear and get to know your brand and be consistent once they know it.
I know we said they would be quick and powerful. I believe these simple 10 branding tips will assist you in your branding efforts. Effective branding does not appear overnight, it takes time, planning and effort, notice finances were not included in the list. Out of the 10 branding tips provided above, none of them included finances. Always make sure that your audience is clear on your message, that’s what branding is all about.
