The Power of Small Business Branding: Igniting Success & Building Trust In today's highly competitive business market, where consumers are bombarded with countless choices, small businesses face the challenge of standing out from the crowd. While delivering...
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Website Maintenance
Should I include website maintenance? This is a question we're often asked along with what is website maintenance. What's included in website maintenance? Is having regular website maintenance really important? These are all relevant questions, we hope we can answer...
Top Productivity Tools Every Entrepreneur Should Be Using | Exousia Marketing Group
Anyone who is anyone in the business world will tell you that time management is key to success. As an entrepreneur, you likely wear many hats and have a lot of balls in the air at any given moment. That's why it's so important to have a solid handle on time...
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Frequent Flyer Program
Thank you for your interest in our Frequent Flyer Program. Your Business should be highlighted in the best and most professional light possible. We're here to help you achieve that. + Free Photo Editing + Free Stock Images + 3 Revisions + High Quality 300 dpi, JPGE...
Press the Reset Button
Last year was full of adjustments, maneuvering and challenges. For many systems were changed and the way of the "norm" was no more. How are you adjusting to the "new norm"? In the beginning of this new year, we have learned several things from 2020. It is...
Thrive in the Midst of a Pandemic During the Holidays
Without a doubt, almost every entrepreneur has felt the impact of the COVID-19 pandemic. The fact that you are reading this tells me that you are a resilient entrepreneur because many have closed their doors since March. Now that you have conquered the spring and the...
Metrics to Assess Your Marketing Efforts
Spending money to get a great website and marketing your website will go in vain if you don’t properly track the results of your marketing efforts. In this article, we will discuss some metrics that must be considered when measuring the success of your website....
Entrepreneurs Continue Learning and Developing in 8 Simple Ways
All the top performing leaders, entrepreneurs and business owners utilize this rule: Keep learning, never ever stop. Looking for ways to keep learning as a leader and entrepreneur? Take these eight tips on a spin: Make time to read self-development books for...
10 ways to engage your website visitors
In order to achieve the purchase that you created a website to begin with, you must engage your website visitors. Engaging website visitors is where lead conversion began. Statistically, the average website visitor spends time on a website for about 4.5 seconds. This...
5 Ways to Promote Your Website
1. Use Social Media to promote your website Social Media is one of the most powerful and effective tools any business can take advantage of. From small firms to large enterprises, billions are using it! If you are not using social media, then you are missing out on...
Stay Motivated During Changing Seasons!
3 Ways To Stay Motivated For Success First Get Serious Make a decision to go all the way to the top. Now make up your mind to go all the way to the top, and your life will take off. Because it’s the most extraordinary thing. Your life is like a shadow going up the...
5 Critical Components of a Successful Marketing Plan
A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. There are however 5 major components of the marketing plan that can ensure success. Most small businesses tend to become a little fearful of creating a marketing...
Authors, Why Spend Thousands?
How Many Books Will I Sell? The average number of books sold is often said to be a figure like 1-250. Many authors spend time writing, editing, formatting, blogging, tweeting, facebooking, developing a website, writing sequels, supporting other authors and working a...
Authors, Market Books That Sell!
Did you realize that you should begin marketing your book three months before you publish? This will give you time to build a following and create some excitement. People will be anticipating your big reveal. Your Target Audience Who am I writing to? Age?/Gender?...
Author’s Website
Tips for Establishing A Successful Website Try to use your name as the domain name for your website; this makes it easy for followers to find you through search engines. The design should express your theme. Look at your site, can it answer specific questions? ...
Keys To A Best Seller’s Book Cover
Do you judge a book by its cover? We all have bought at least one book just because the cover caught out attention. Many times, as we begin to read, we realize that the cover has nothing or little concept of the contents of the book. An author may be the brand...
Website Security
Starting in October, 2017, Google Chrome users who use the “Incognito” mode will be warned when visiting any site that isn’t protected with a SSL Certificate. All sites that collect user information will be labeled “Not Secure”. This security warning will appear...
The Benefits of a Business Email
Professionalism/Credibility A custom email address for your business is important because it makes you and your business more memorable in your customer's inbox. A custom email address helps you create a professional image and boosts your business’ credibility. ...
What a Difference!
What A Difference Social Networking Makes! Are you missing out on the benefits of having a social media presence? Where do you rank among your competition? It's possible that you are losing customers because you are not connecting with your audience. Do you...