Although QR codes have been around since before the pandemic, predominantly used in the manufacturing and packaging industries, their use has increased exponentially since 2020. As our culture has moved to a more contactless society, technology and its various uses has become even more relevant to target audiences beyond Millennials and Gen Z.
For instance, rather than printing a movie ticket at the box office, movie goers can purchase their tickets online and a digital ticket can be sent to the customer’s email which contains a QR code image that can be scanned at the theater.
Businesses have a unique opportunity to enhance their print marketing strategy with a digital footprint using QR codes.
Why use QR codes in your marketing strategy?
Personalization
Using QR Codes in traditional marketing channels creates an interactive experience with consumers. This personalization builds trust, a key component of the customer journey that can lead to more conversions.
Data Collection
QR codes can be used as a seamless way to capture important information that helps business owners understand their customers, their preferences, and their shopping history. Marketing campaigns can then be tailored to target more specific groups. This data can also help forecast future consumer needs and basket-building opportunities that get consumers through the marketing funnel, increasing your sales.
Social Media
Enrich the customer experience and create a direct line to social media interactions that build up your online community. Taco Bell used a gamified QR code campaign in 2012 that continues to engage customers today. QR codes allow businesses to give customers instant access to promotions, information about product origin history, capabilities, and reviews. Leveraging the social aspect of digital marketing using QR codes can get a buzz going about your business.
Immediacy
Not only can QR codes add an element of fun to C2B engagement, but it also serves as a useful tool to immediately drive consumers to information about your products or services. QR codes can take customers directly to your website’s product page, surveys, or your contact information and location map.
Other benefits of using QR codes in your marketing strategy include:
- Giving consumers detailed product information
- Allowing customers to RSVP for a special promotional event
- Collecting customer feedback
- Directing people to visit your website
- Acting as a virtual business card
- Helping customers avail discounts and offers easily
- Enhancing the shopping experience in-store by adding QR codes to purchase receipts, price tags, shelves, buildings, and even staff
name badges.
Diversify your marketing campaigns with QR codes. Ask us how!
