What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on ensuring visibility when people search for information online. SEO includes creativity and technical aspects to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Simply put, SEO makes sure your site operates so that search engines understand and maximize the site’s purpose. One of the most important elements to building an online marketing strategy around SEO is understanding your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.
Searches—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Three types of searches people make:
I want to do something, such as book a hotel room or listen to a song.
I need information, such as find an event or driving directions.
I want to go to a place on the Internet, such as Facebook, Instagram or www.exousiamg.com
When visitors contact on your site, will they be satisfied with what they find? The search engines’ primary responsibility is to serve relevant results to their users. Ask yourself, what are your target customers looking for? Then make sure your site delivers it to them!
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
The right SEO can get you thousands of visitors and increased attention; the wrong moves can hide, or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
