1. Use Social Media to promote your website
Social Media is one of the most powerful and effective tools any business can take advantage of. From small firms to large enterprises, billions are using it! If you are not using social media, then you are missing out on some fantastic opportunities! LinkedIn, Facebook, Twitter, Instagram, and YouTube are some of the most common ways to promote your website and business. There are so many options, and the possibilities are endless! You can easily promote your website for free with the click of a button thanks to social media.
The key is to select one or more social media platforms that resonate with your audience and your business. Find out your audience and the type of people your business wants to attract. Once you know this, find the right platform that mirrors your audience. You may want to consider age, gender, location, and use or purpose of the platform. For example, if your target audience is younger individuals and you primarily promote your business through pictures and short videos, then Instagram is the way to go. If your business caters to adults with professional careers, then LinkedIn would be the ideal social media platform. With some basic research, you can leverage social media to make it work for you.
Take the necessary steps to promote your website today! Whatever you choose, one sure way to miss out is by NOT having a social media presence.
Check out our blog on What a Difference Social Media Makes!
2. Search Engine Optimization(SEO) and Your Website
If you’re in the marketing, writing, or even just general business area, you’ve probably heard of the word, SEO, by now. But what does it really mean? SEO is the strategy of leveraging search engines to show your website and its content as top results. It essentially means that search engines understand and maximize the website’s purpose. You can promote your website by posting interesting content that is optimized by search engines.
If your website provides quality content that contains relevant keywords, then your website gets more exposure because it is ranked higher in search results. When SEO is implemented correctly, it can be an effective way to increase your website traffic. But what’s the hype? Why is SEO a better marketing strategy than others? You can organically increase website traffic for long-term results! Learn more by asking us for an SEO consultation or read about SEO – Why do you need it? and Business Rankings.
3. Email Marketing – And Website Promotion
Email marketing is exactly what it sounds like. It usually involves sending a commercial message to a group of people through email. You can send emails to customers and potential customers to advertise your business, boost sales, and promote your website!
This strategy may appear tired and overused, but the reason it is still around is because it is a tried and true method. You can easily market through email by sending out a monthly newsletter or quick messages on updates and promotions. However, you should be aware of a major drawback. Be careful not to spam consumers with emails with every single business update. There is a delicate balance when marketing through email. The trick is to find the balance between keeping people interested and informed without annoying them.
Want to learn more about marketing? Check out these 10 Quick and Powerful Tips on Marketing and Branding
4. Online Business Directories, is all about your website
Online directories are databases and online listings of businesses. They offer information and insight on businesses like the name, address, contact information, and products/services of a business. The only catch is to be sure the directory is reputable and target your audience. Do not apply to any and all directories you stumble upon to get more exposure as your reputation may be at stake. Being selective will save you time and ensure you gain the right type of exposure. Being listed on directories is a fast and easy way to promote your website and business!
So how do you get to a directory? Each directory has the same, if not similar process to be added. Simply submit your website, details, and any other relevant information. The directories, then add your website and information to their database and display that on their directories. Not only is it free advertising for your business, but being listed in directories improve your SEO. It is a win-win situation! Just be sure to keep your information and details up to date. What are you waiting for? Get your business on directories right now!
Here are some popular directories you definitely want to be on:
- Google My Business
- Apple Maps
- Bing Places
- Yelp
- Foursquare
- Better Business Bureau
- eLocal
5. Networking
Networking is the process of interacting and creating relationships to develop social and professional connections. If people don’t know who you are or what your business can provide, how can they find you? Moreover, if you have already provided a product or service once, how can you guarantee repeat business? Trust is crucial to building long-term relationships and thus, networking. Therefore, networking is the fundamental way to maintain and grow any business. In addition, once you’ve built those strong relationships, it’s a great way to promote your website and business.
How can you network? There are so many ways to network, and there’s no wrong answer as long as you’re staying true to yourself and your business. Take advantage of word-of-mouth networking. Don’t just tell people what you do. Get to know them so you can explain why people should use your business and how it will specifically match their needs. Even if you cannot meet people face-to-face, as highlighted above, social media networking is a very effective way still create and maintain those connections to promote your website and business.
For more on networking, read our blog No Networking! No Business.
Are you still unsure about how to promote your website? Ask us for a social media or marketing strategy consultation today! Email us at contact@exousiamg.com for all your marketing and design needs.
