Keeping your website content fresh is nearly as important as a grocer stocking his shelves with unexpired consumables. For a consumer or follower to repeatedly visit a source only to capture the same product or knowledge as he did before would be discouraging if not completely boring, and trying to rope that visitor back in even with the freshest content may not be likely. Losing your audience is like your veins running dry, your active readership and consumer base is the life blood of your business. But you might find yourself feeling stumped when it comes to updating the content on your website, fortunately there are a few simple tips that can keep your website with an updated feel.
Determine the frequency of your posts: It might be unrealistic to update your content daily with quality information or product updates that your audience and site visitors will desire. Trying to provide content each day may leave you overwhelmed, therefore you may not provide your readers with quality information worth reading. Instead opt for 2-3 times per week or a schedule that works for you.
Consider a Calendar:
When preparing your update schedule, consider a calendar to tune readers in For instance on Tuesdays, tips or how to related information and Friday might be a link day where you link to another blog or website that relates to your product or website.
Consider Guest Writers: The visitors to your site are interested in the subject matter you provide, and using a guest writer can take the information to a different perspective. Consider using guest writers and offering them the opportunity to place a link to their website in that post Guest writers will appreciate the link building and offer your readers fresh content
Subscribe to feeds: Subscribe to RSS feeds on blogs, websites or news sources related to your topic. It’s easy to miss important news, but these subscription services offer important subject related matter right to your in-box.
Encourage Reader Participation: Reader participation makes a website feel populated, think about when you last visited a website that had no feedback, and outdated content it offers the similar feeling of walking down the stark concrete hallway of an abandoned building. But you can use just one comment from a reader to spark a populated look and feel to your site.Using the comments from your blog or website is also an excellent way to incorporate social media into your website. For instance if a reader comments on your music related site about how they think Janet Jackson will win Best Vocalist this year, use that comment to direct your next blog post titled Best Vocalist 2011: A Tough Competition and then highlight your social media sites with Valley from Iowa has her heart set on Janet Jackson’s win this year. Who do you think will win this tough competition And be sure to link back to your blog/website related article.
Remember, an abundance of content does not come overnight. Using multiple sources and a flexible schedule that incorporates your readers will build your web content over time allowing you to maintain your credibility for well written articles and high quality products. As always, Exousia Marketing Group is here to help you grow, and we are ready to assist you with your graphics, marketing and website needs.
