In order to achieve the purchase that you created a website to begin with, you must engage your website visitors. Engaging website visitors is where lead conversion began. Statistically, the average website visitor spends time on a website for about 4.5 seconds. This means you have just 4.5 seconds per visitor to keep them hooked on your website.

Below, we will be discussing 10 ways to engage your website visitors.

• UNDERSTANDING YOUR AUDIENCE: You need to know your targeted audience to come up with content that solves their problems. You can the targeting Authors and have content that targets publishers.
• BE STRAIGHT TO THE POINT: Don’t beat around the bush! You shouldn’t waste the time of your visitors. Get straight to the reason why they are on your page, and your content must be concise and clear.
• CALL TO ACTION: This is a very useful tip for every startup and developed business as it helps you to get the data of your visitors for future use. Call to action; provides your website visitor with what to do next, to fill a form, or be directed to another page to learn more about something they are curious about. “INPUT YOUR E-MAIL ADDRESS TO GET A FREE EBOOK” that’s an example of a call to action. REMEMBER: Call to ACTION is different from a Click-Bait

For example, You are finding it difficult to sell your course, I know your challenges and came up with a solution which is “CREATE A LANDING PAGE, GET A GOOD COPYWRITER FOR YOUR AD COPY, RUN ADVERTISEMENTS” remember, that was just my opinion if you see that as a good suggestion, you will be pushed to comment and ask more questions. If it’s a service I offer on my website, I will offer to help you, and from there, we get to discuss more.

• LEGIBILITY: Is your content readable? Pay attention to your font family, font size, color, and contrast, many readers won’t stay on a page where they are having a hard time reading through the content.
• QUALITY OF YOUR POST: Make sure your posts are engaging. Quality over Quantity, it’s not about how much of words you can come up with to make a post, is your content peeking their curiosity? If you’re providing quality content then it’s sure to engage your website visitors.

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• FOCUS: Post often, but do not litter your website with irrelevancies. There are tons of business websites with contents that are not even related to what they provide. If you are into affiliate marketing, you don’t want to post about other things not related to affiliate marketing. BE FOCUSED AND CONSISTENT WITH PREMIUM CONTENTS
• ADD CHAT BOX: adding a chat box to your website is very essential and an easy way to connect with your website visitors. Most importantly, it’s an easy way for your visitors to initiate chats with you, a perfect way to have all their questions answered without going through the stress of sending an email and having to wait 2 to 3 days before they get a reply to their requests. Being able to have quality time discussing with your visitors makes it an awesome service tool for your website.
• HOOK: You need to keep them on your page, and this can only be done when you give them content that solves 60% of their problems, they have no choice but to read on. “If you don’t hook them, capture their interests, they’re gone”
• LINK MORE POSTS: While they are reading your content, give them a link to similar posts that further explain a particular section of your content.
• AVOID POP-UPS: The only pop-up you want to have on your website is the one that collects their E-Mails. Other pop-ups would frustrate them into exiting your website.

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Don’t just read all this. You have to put it into practice. You might want to check out this post that talks more on how to engage your website visitors: https://businesstown.com/shows/web-design-basics/create-engaging-website/